Writing Your Own Unique Content
I was a part of a comment thread on Google+ that made me
want need to write some thoughts on the idea of writing unique blog content or articles. The thread started with a woman I follow stating that she didn’t want to write about a particular topic because a notable writer/blogger had covered the topic ‘first’. My initial thought was “So what? I’d like to hear your point of view on the topic”. My response?
Don’t get hung up on what some of the folks with large followings are doing or saying – this space would be boring and monotonous if we only had Chris to read/listen to (I’ve known Chris a long time, and have a hunch he’d agree). Unique points of view from interesting people are what makes blogging and platforms like FB & G+ worth spending time in.
Thankfully she did write the article, and it contained smart ideas of her own that I loved. The person we were referring to, Chris, is a pretty big content and idea generator. He has a lot of followers, fans, connections etc. He’s smart. But you know what, so is the person that had similar ideas to write about. Don’t let someone else’s brilliance dim your own.
I can see how someone could be intimidated. I am guilty myself of not wanting to write about certain topics because someone else had written about it first. Part of my reluctance is that I will be seen as a copy-cat or that I only take other people’s ideas and regurgitate them in my own articles. By making sure I draw from my own experience, knowledge, and opinion I can write a unique piece of content that people will draw value from. It took a long time for me to be okay with stepping out with my own voice, especially since I have felt like I’m living in the distant shadow of a lot of the A-Listers. I’ve come to terms with looking up at those folks instead of feeling like I’m running a different race.
My writing matters, so does yours. I want to know what you think. So WRITE!