The Women of Social Media Report – Digital Women Influencer Study
No surprise here! Women are the dominant force using social media channels today and marketers are taking notice! This report issued by Weber Shandwick and KRC Research highlights some of the key statistics in social media use and purpose by North American women today.
Recent research from Pew Research Center found that the percentage of female Internet users who use social networking sites well exceeds that of men (75% vs. 63%, respectively) and women are also more active in their use of these sites. Women are the “low-hanging fruit” of social media today and deserve closer attention from marketers.