Video Interview – Chris Brogan

I was fortunate to interview Chris Brogan, author of Google+ for Business: How Google’s Social Network Changes Everything* during BlogWorld & New Media Expo at the Podcast Pavilion. In this interview, Chris talks a bit about what you can expect in his new book as well as his thoughts on the Google+ platform and community. Chris Brogan and Guy Kawasaki were keynote speakers at BlogWorld, and Chris also referenced some ideas they talked about during their presentation.  You can find a ‘live blog’ of the keynote on the Women of Google+ site as well.

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BlogWorld & New Media Expo : Google+ for Business talk

I am attending the BlogWorld & New Media Expo and sadly only got to attend one of the two Google+ specific talks on the schedule.  Chris has been a friend and active G+er for some time and I thought that the community here might be interested in seeing my ‘live G+ing’ (my version of live blogging) that I did during the talk.  Enjoy!

+Chris Brogan & +Guy Kawasaki #BWELA BlogWorld Expo

STREAM:

  • Guy & Chris finally broke free of the crowd & took the stage.
  • Chris is spouting Facebook stats…. yes it’s bigger
  • Guy is giving a love-fest gush on Google+ ;)
  • Guy : FB is for friends/family G+: is to share your passions you don’t know yet
  • Guy : finds hockey enthusiasts for himself there
  • Guy : talking about FB EdgeRank on how his community online may not always see his posts (FB determines what gets seen)
  • Chris : circles helps him talk to and see what he wants to see at that moment
  • Guy : doesn’t use circles, talks to everyone when he talks
  • Chris: can use G+ for business even now, don’t overlook the opportunity
  • Guy : talking about how Holy Kow & AllTop gets published via Twitter w/links
  • Guy : now that he found G+ he is using it manually (every post in Google+ for Guy is HIM 100%)
  • Guy : talks about how he likes the Google+ notification system much better than Twitter
  • Chris called me out for Women of Google+ (smirk)
  • Guy : thinking about putting effort into a personal G+ profile vs. waiting for a biz page
  • Chris : asking Guy what has worked for him as far as business dev goes
  • Guy : when you have a large following on G+ is like having a large weapon & using it as a marketing platform (you need to earn that priv. by adding value)
  • Guy : hasn’t really done Hangouts, at home working, doesn’t want his kids who are around exposed to it
  • Chris & Guy : talking about the cool hangouts they have seen : HangoutChef & Game Shows!
  • Guy : didn’t think Google even realized how creative the users would be with the platform
  • +Mari Smith in the house!!!
  • Chris & Guy took a floor question on how using G+ for biz will affect search (it does, Google doesn’t index the inside of FB or Twitter, chooses to index G+ info)
  • Guy : ponders why the tech writers don’t love G+ as much as he does since it’s so integrated with EVERYTHING
  • Guy is giving his 411 on who he is (they jumped into the talk & glossed over the intros!)
  • Guy : said he once thought he was the Japanese Justin Bieber (!!)
  • Chris : talking about his history
  • Floor question: Who is ON Google+? are they just tech & marketing (NO!) Guy answer: people there are looking for a long interest & finding passion
  • Chris : plugging +Jason Falls book :0 “No Bullshit Social Media”
  • Guy : Google+ is a land grab right now (in 2-3 years when it’s established, it will be harder to get established)
  • Chris : a lot of people thought Twitter was stupid when it came out & so did a lot of people when G+ came out in July
  • Chris : G+ allows you to know about the person before making (or attempted) a sale
  • Chris : talking about how Google+ may let 3rd parties handle the ‘agency’ stuff
  • Chris : floor question – lead to saying G+ would be good to sell houses, pics, location, lots of data etc.
  • Chris : floor question – use your personal identity to start building your biz presence (fill out your profile!!)
  • Chris & Guy : talking about BufferApp (he’s an advisor) Hibari Twitter app
  • Floor question: how will G+ be useful for crisis communication
  • Floor question: off topic. (someone heckle him please) asked Guy his thoughts on Steve Jobs passing (good topic, but off topic)
  • Floor question: how will G+ get big if people only want to PR themselves or sell something? (lynette comment: NOOOO more people are there for sharing ideas & passions and not shilling.)
  • Guy : thinks Google+ is more of a threat for Twitter than Facebook
  • Guy : Google+ is to Facebook what Windows is to Macintosh

TALK OVER!

 

Additional resources I found after the fact:

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Why You Should Feed the Guppies in Google+

Big Fish Little BowlRight now Google+ is a land rush of ‘early adopter’ folks all looking to stake their flag in a weeks-old social networking platform. There is a definite thrill to it, I won’t lie, of having ‘first’ bragging rights and getting easy/easier access to some of the big names in media. But with this new frontier comes a new opportunity to rethink how we use social media.

Here’s my question, once you’re in Google+ do you really want to do the same old thing you do on other social networks like Facebook or Twitter?

I have a few fast and loose ideas that I use to determine who I ‘circle’ in Google+, what type of information I seek out, and remind myself it’s about quality not quantity (of followers).  Here’s my (your) chance to reinvent yourself. If Facebook is like high school, let’s make Google+ graduate school!

Don’t follow the big fish.

Google+ will become an echo chamber of content or personalities you are already following or engaging with on other platforms. If you follow the A-listers in social media (or your niche of choice) you may be wasting your time by seeing the same content over and over. I have to admit, bigger fish like +Chris Brogan seem to be sharing different content and actively trying to create a different ‘space’ for himself than he has on Twitter or Facebook.  Honestly unless you need to consume every last drop of what he types, his blog is usually sufficient enough.  On the other hand internet celebraties such as +Chris Pirillo seem to be consistant from one platform to another (which is actually a good thing). Convient if you don’t want to hop platforms to see what he’s up to, but you run the risk of creating a time-suck trying to stay up to date.

If accessibility is what you crave, my advice is to grab it now in Google+ from the A-Listers while you can, because when the platform starts to ramp up, their ability to personally interact with you will dwindle.  With the Big Three – Twitter, Facebook, LinkedIn turning into the Fab Four with the addition of Google+, it’s just a fact of the space-time continuum that they will have less time to devote to each platform.

Feed the guppies.

Take time to find and get to know people that don’t have thousands of followers. There is so much more value to finding people that offer intelligent conversations or information (or that are just plain fun) rather than becoming just another member of the audience.  There are plenty of new Google+ A-Listers in the rough, and if you really value cutting edge content, you will seek out these up-and-comers rather that just fall back on the tried-and-true.  On the flip side, by nurturing people that find value in YOU, you can help boost your whuffie and develop a new audience and support base.

Watch out for sharks.

As with any communication platform on the Internet, there are always people that look for opportunities to take advantage of you, harass you, or sell you snake oil. While I enjoy following and conversing with people I don’t know ‘in real life’, not everyone is comfortable with that level of connection so be respectful. If you come across content or people you don’t want to be subjected to, use the ‘block’ option or report them.  Be careful and be safe, but also understand that people may have other uses for the platform than you do, it’s their right. Let them swim on by if you’re not in agreement.

Don’t chum the waters.

Just as you probably don’t like being blatantly ‘pitched’ to online, don’t do it to others. People participate on social networking sites to keep in touch with others and don’t always appreciate you pushing into their conversations to sell them your widget. The same etiquette that exists on Twitter or Facebook should exist in Google+. Have conversations, get to know people, offer value – don’t not sell.  Just remember that people aren’t active on social networking platforms only to be marketed to, you have to provide value and earn trust first.

Design your own fish bowl.

Make Google+ your experience. Design your Circles (groups of people to either publish content with or consume content from) how you see fit. If something doesn’t work, don’t do it!  The beauty of social networking sites is that you can choose what kind of information you want to put out to others, what conversations you want to be a part of, who/what you want to consume, and how much time you want to spend.  Make the best use of your time, just make sure you are finding value for your own use.

About the Author

Lynette Young | Lynette RadioLynette has been blogging since 1997, podcasting since 2004, and working professionally in social media technologies and social communications since 2006. Lynette is also an organizer for PodCamp Philly and Social Media Club Princeton NJ. Lynette is also the curator of the Women in Google+ website and a huge fan of G+ Hangouts.

You can find out more about Lynette at her blog Lynette {Radio}, her company Purple Stripe Productions, or on her Google+ profile.

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