Video Interview – Chris Brogan

I was fortunate to interview Chris Brogan, author of Google+ for Business: How Google’s Social Network Changes Everything* during BlogWorld & New Media Expo at the Podcast Pavilion. In this interview, Chris talks a bit about what you can expect in his new book as well as his thoughts on the Google+ platform and community. Chris Brogan and Guy Kawasaki were keynote speakers at BlogWorld, and Chris also referenced some ideas they talked about during their presentation.  You can find a ‘live blog’ of the keynote on the Women of Google+ site as well.

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BlogWorld & New Media Expo : Google+ for Business talk

I am attending the BlogWorld & New Media Expo and sadly only got to attend one of the two Google+ specific talks on the schedule.  Chris has been a friend and active G+er for some time and I thought that the community here might be interested in seeing my ‘live G+ing’ (my version of live blogging) that I did during the talk.  Enjoy!

+Chris Brogan & +Guy Kawasaki #BWELA BlogWorld Expo


  • Guy & Chris finally broke free of the crowd & took the stage.
  • Chris is spouting Facebook stats…. yes it’s bigger
  • Guy is giving a love-fest gush on Google+ ;)
  • Guy : FB is for friends/family G+: is to share your passions you don’t know yet
  • Guy : finds hockey enthusiasts for himself there
  • Guy : talking about FB EdgeRank on how his community online may not always see his posts (FB determines what gets seen)
  • Chris : circles helps him talk to and see what he wants to see at that moment
  • Guy : doesn’t use circles, talks to everyone when he talks
  • Chris: can use G+ for business even now, don’t overlook the opportunity
  • Guy : talking about how Holy Kow & AllTop gets published via Twitter w/links
  • Guy : now that he found G+ he is using it manually (every post in Google+ for Guy is HIM 100%)
  • Guy : talks about how he likes the Google+ notification system much better than Twitter
  • Chris called me out for Women of Google+ (smirk)
  • Guy : thinking about putting effort into a personal G+ profile vs. waiting for a biz page
  • Chris : asking Guy what has worked for him as far as business dev goes
  • Guy : when you have a large following on G+ is like having a large weapon & using it as a marketing platform (you need to earn that priv. by adding value)
  • Guy : hasn’t really done Hangouts, at home working, doesn’t want his kids who are around exposed to it
  • Chris & Guy : talking about the cool hangouts they have seen : HangoutChef & Game Shows!
  • Guy : didn’t think Google even realized how creative the users would be with the platform
  • +Mari Smith in the house!!!
  • Chris & Guy took a floor question on how using G+ for biz will affect search (it does, Google doesn’t index the inside of FB or Twitter, chooses to index G+ info)
  • Guy : ponders why the tech writers don’t love G+ as much as he does since it’s so integrated with EVERYTHING
  • Guy is giving his 411 on who he is (they jumped into the talk & glossed over the intros!)
  • Guy : said he once thought he was the Japanese Justin Bieber (!!)
  • Chris : talking about his history
  • Floor question: Who is ON Google+? are they just tech & marketing (NO!) Guy answer: people there are looking for a long interest & finding passion
  • Chris : plugging +Jason Falls book :0 “No Bullshit Social Media”
  • Guy : Google+ is a land grab right now (in 2-3 years when it’s established, it will be harder to get established)
  • Chris : a lot of people thought Twitter was stupid when it came out & so did a lot of people when G+ came out in July
  • Chris : G+ allows you to know about the person before making (or attempted) a sale
  • Chris : talking about how Google+ may let 3rd parties handle the ‘agency’ stuff
  • Chris : floor question – lead to saying G+ would be good to sell houses, pics, location, lots of data etc.
  • Chris : floor question – use your personal identity to start building your biz presence (fill out your profile!!)
  • Chris & Guy : talking about BufferApp (he’s an advisor) Hibari Twitter app
  • Floor question: how will G+ be useful for crisis communication
  • Floor question: off topic. (someone heckle him please) asked Guy his thoughts on Steve Jobs passing (good topic, but off topic)
  • Floor question: how will G+ get big if people only want to PR themselves or sell something? (lynette comment: NOOOO more people are there for sharing ideas & passions and not shilling.)
  • Guy : thinks Google+ is more of a threat for Twitter than Facebook
  • Guy : Google+ is to Facebook what Windows is to Macintosh



Additional resources I found after the fact:

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October 2011 Book Club – Enchantment: The Art of Changing Hearts, Minds, and Actions

The very first Women of Google+ Book Club selection is Guy Kawasaki’s Enchantment: The Art of Changing Hearts, Minds, and Actions. The Book Club is a part of our Professional and Premium Membership levels, but I found a book I love so much that I wanted to open our first Book Club meeting to everyone.

There is a fun story behind how and why I picked this book as our first Book Club selection. I knew the book existed, and own a few of his other titles, but for some reason never got around to picking this one up. After asking a financial / investment question on Google+, a commenter tagged Guy and suggested I asked him for the answer. HELLO?! He’s a big famous author and investor, not to mention the founder of, I hardly thought he’d take the time to answer a question that I probably could have looked up myself. As you may guess not only did Guy find my question, he answered it and was amazingly polite in chatting with me. Not to miss an opportunity, he suggested I read his latest book. Ok, he presented me with value, the least I could do was get the book. And wow what a book it is! That’s why I’m super excited to have Enchantment as our very first Women of Google+ Book Club selection.

Meeting Date :

Friday, October 21, 2011 at various times

Meeting Location :

Hangouts (links to be provided)

To Participate :

  1. Get a copy of the book if you don’t already own one (links and info below)
  2. Add your information to the Book Club tally to be sure to stay in the loop over the next month (form at bottom of this post)
  3. READ! If you can’t read the entire book, read what you can
  4. Take notes. As you go through the book, mark quotes or passages that interest, inspire, confuse or have you asking questions
  5. On the Book Club Meeting Day, Women of Google+ will be hosting various Hangouts and chats and providing discussion points and moderating conversations to stay on topic to provide the most value to you
I own this book in Kindle format and am researching ways we can share notes etc. on the Amazon platform.

Hardcover book :

Kindle :

EnchantmentAbout Enchantment :

Enchantment: The Art of Changing Hearts, Minds, and Actions is Guy’s tenth book. In it, he explains how to influence what people will do while maintaining the highest standards of ethics.

The book explains when and why enchantment is necessary and then the pillars of enchantment: likability, trustworthiness, and a great cause.

The next topics are launching, overcoming resistance, making enchantment endure, and using technology. There are even special chapters dedicated to enchanting your employees and your boss.

Finally, because there are times you may want to resist enchantment, there’s even a chapter about how to do this too.

If you want to change the world — or even part of the world, this book is for you.

About Guy :

Guy Kawasaki

Guy Kawasaki is the co-founder of, an “online magazine rack” of popular topics on the web, and a founding partner at Garage Technology Ventures. Previously, he was the chief evangelist of Apple. Kawasaki is the author of ten books including Enchantment, Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.


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